by thesanfranciscoegotist / October 12, 2021 /
He co-founded arguably the most influential advertising agency in history. Our condolences to the entire W+K family. Advertising has lost a giant.
[Read More]
by thesanfranciscoegotist / September 10, 2021 /
European media company Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero brand, and its associated pledge to be net zero carbon by 2030.
The campaign's 60-second animated film, created by Engine Creative and called ‘The Day The Moon Came To Earth’, is quite something to watch.
Leon Jaume, Executive Creative Director at E[Read More]
by Egotist / May 27, 2021 /
We never knew this, but Brazil is a continental country where a lot of people die in traffic accidents every day. People in big cities see awareness campaigns about the issue, but Brazil is big, so outlying areas don't get advertised to.
In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet – one of the largest in the country – into media, starting an initiative able to travel for miles and reach far more[Read More]
by thesanfranciscoegotist / April 21, 2021 /
VSA Partners is out with their first integrated global campaign for[Read More]
by thesanfranciscoegotist / April 7, 2021 /
Grey has created the Ultimate Safety Test campaign for Volvo Cars. After leading the industry in automotive safety for decades, Volvo is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been.
“I am very proud to bring the Ultimate Safety Campaign to life”, said Mike Johnstone, Head of Central Marketing & Brand at Volvo Cars. “Sustainability is now as important as safety to us, with clima[Read More]
by Egotist / February 22, 2021 /
Creative production company Where the Buffalo Roam (WTBR) recently partnered with Google Brand Studio EMEA on “The Bicycling Bookseller,” a heartwarming story about Mattia Garavaglia, a local bookstore owner in Turin, Italy. The 3 ½-minute film is a story of hope and resilience navigating the pandemic as a small business owner – and how Google Maps helped make it happen.
Mattia’s dreams of owni[Read More]
by Egotist / February 17, 2021 /
After 40 years, the International Caples Awards is taking a different approach to show entries — going forward, it'll be free. Yes, you heard that right. It's FREE.
This isn't some random ad award either. The Caples brings in creative director judges from around the world, places like Australia, Belgium, Canada, Chile, Germany, India, New Zealand, Portugal, Spain, the Philippines, the UAE and the UK.
The Caples’ primary purpose is to "recognise and reward great creative wo[Read More]
by thesanfranciscoegotist / November 25, 2020 /
Just in time for Thanksgiving, Odysseus Arms and wine client Lost Eden (from the country of Georgia), are unveiling a six-hour video on Lost Eden's website of an eclectic gathering of family and friends preparing and enjoying a sumptuous, traditi[Read More]
