• Hub Strategy and Communication breaks work for VIPKid

    by / October 10, 2018 / Hub Strategy and Communication just launched new US marketing efforts for global education company VIPKid with a re-brand and an integrated campaign. The city-by-city launch approach was led by Dallas/Forth Worth and most recently went live in Atlanta. Hub was hired to re-brand the company’s U.S. presence including messaging, visual identity, brand personality and all go-to-market materials. Hu[Read More]

  • Uber and Manifold build giant car radio stage to showcase Austin Uber driver/musicians

    by / October 8, 2018 / Uber's new line is "movement ignites opportunity." So what better way to provide opportunity to local Austin musicians (who also drive on the Uber platform) than to invite them to play their original music live on stage alongside one of the country’s largest music festivals. Uber Radio Live is a live music event featuring a larger-than-life car radio stage. Before and after special pop-up perfo[Read More]

  • Freshworks Takes to the Streets and Skies with 360 Campaign from Funworks

    by / October 5, 2018 / Freshworks, who makes customer engagement software, decided to punk Salesforce during their biggest conference of the year, Dreamforce 2018. You may have seen the #Failsforce” blimp floating around the city or marching band out spreading their message. News of the blimp flooded social media, including a "Failsforceblimp" Twitter handle and Blimp Merch. It was all a part of Freshworks’ 'Hit [Read More]

  • Levi’s “Use Your Vote”

    by / September 25, 2018 / FCB West, in partnership with Levi’s, has launched a VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voic[Read More]

  • Blue Shield of California Makes Noise With OOH Campaign

    by / September 14, 2018 / When it comes to choice, there’s no underestimating its value and power. That’s what Blue Shield of California wants you to know in its latest OOH campaign. In partnership with BSSP, the healthcare service plan provider made one of its largest OOH media buys ever. The campaign will run through the end of the year in both San Francisco and Los Angeles. The creative features black and white hea[Read More]

  • BSSP creates New Spot for NBA 2K19 Featuring LeBron James and Travis Scott

    by / September 7, 2018 / BSSP and NBA 2K19 have launched some new work featuring none other than LeBron James (as a Laker!) and rapper, Travis Scott. The film is the next installment of NBA2K’s “They Will Know Your Name” campaign. Created by BSSP, it will feature TV, OOH, digital and social. This work comes on the heels of additional executions rolling out over the past couple of months, unveiling King James as the [Read More]

  • DDB Interns Take to the Streets to Rewrite San Francisco’s History for Women’s Equality Day

    by / August 27, 2018 / In celebration of yesterday's Women’s Equality Day, DDB San Francisco’s summer interns honored the foremothers of the City by the Bay by taking to the streets to rewrite the city’s history - quite literally. Inspired by the fact that only 27% of all the streets named for historical figures in San Francisco are named after women, the agency’s interns launched the “Ms Representation Proje[Read More]

  • PSAs For U.S. Forest Service Campaign Are A Love Letter To Trails

    by / August 27, 2018 / To celebrate the 50th anniversary of the National Trails System Act, the U.S. Forest Service and the Ad Council are launching a new extension of the successful Discover the Forest public service campaign today.  “There is so much to explore and discover once you step outdoors,” said Lisa Sherman, president and CEO of the Ad Council. “A first-hand experience with nature is one of the best [Read More]