by thesanfranciscoegotist / November 20, 2019 /
We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"
Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.
by thesanfranciscoegotist / October 31, 2019 /
Details matter, people. God is in the details.
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by thesanfranciscoegotist / October 17, 2019 /
We're guessing 85% of our readers grew up in a world with desktop publishing, where a layout was only something on your computer. The idea of creating an ad, a magazine, or newspaper by hand is almost unimaginable.Â
As the London Review of Books celebrates its 40th anniversary, they look back at what paste-up used to involve in the early years of the paper. Flashing her blade is Bryony Dalefield, who has been doing paste-up for the LRB, in both its gluey and digital forms,[Read More]
by thesanfranciscoegotist / July 31, 2019 /
Real Ale Brewing Company (RABC) has launched its latest beer - Firemans Light - and SF shop Partners in Crime is out with marketing for the beverage.
The campaign features the tagline, ‘For All Y’all’ and includes an online film, animated videos, website, print ads, in-store signa[Read More]
by Egotist / June 18, 2019 /
Did you know that Oakland International Airport was the first airport with flights from the mainland to Hawaii back in 1927? Nobody, at least among airports, knows Hawaii better than OAK. To demonstrate that, ad agency Circa reintroduced the pleasures of Hawaiian travel in a language both locals and Oakland Airport know well.
by Egotist / May 21, 2019 /
Sir Kensington’s, the food company known for its line of certified non-GMO condiments and dressings, just launched its first brand campaign with San Francisco-based creative agency Gold Front— led by a 60-second web film and OOH in San Francisco.
The campaign is built around the idea that while food culture has experienced a revolution in the last few decades—where people care more than ever about the quality, source and flavor of their foodâ[Read More]
by thesanfranciscoegotist / May 21, 2019 /
In partnership with Brand New School, DoorDash is out with its newest 360 campaign - and to celebrate, they're offering $0 delivery fees on customers’ first orders on the platform.
Check out some of the creative that will debut in cities across the country.
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by thesanfranciscoegotist / April 17, 2019 /
Energy Upgrade California, in partnership with DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says[Read More]
