by thesanfranciscoegotist / March 6, 2020 /
For Black History Month, Goodby Silverstein & Partners created a campaign in partnership with the Golden State Warriors called BEYOND28, which is all about celebrating black history and black culture all year—not just in February. The plan includes celebrating black culture next month, the month after that, and the month after that, and to continue celebrating.
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by Egotist / February 20, 2020 /
For Black History Month, Eleven Inc. wanted to reflect on African American history from a different perspective - by recreating African American heroes in purely African terms. They created the "African gods mask" Instagram filter, put up large-sized posters near their offices in the financial district, and printed smaller sizes to hand out to folks for free.
by Egotist / February 4, 2020 /
Mering is launching its “Eyeballs are Amazeballs” campaign for VSP Vision Care. Mering handled creative, digital, connected TV, programmatic and social. Look for it running nationally until May 31st.
“The beginning of the decade offered us a unique opportunity to leverage the year 2020 in a clever and relevant way,” said Mark Taylor, Chief Creative Officer, Mering. “The healthcare category can often be dry so we wanted to create a platform that was effective and educational [Read More]
by thesanfranciscoegotist / November 20, 2019 /
We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"
Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.
by thesanfranciscoegotist / October 31, 2019 /
Details matter, people. God is in the details.
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by thesanfranciscoegotist / October 17, 2019 /
We're guessing 85% of our readers grew up in a world with desktop publishing, where a layout was only something on your computer. The idea of creating an ad, a magazine, or newspaper by hand is almost unimaginable.
As the London Review of Books celebrates its 40th anniversary, they look back at what paste-up used to involve in the early years of the paper. Flashing her blade is Bryony Dalefield, who has been doing paste-up for the LRB, in both its gluey and digital forms,[Read More]
by thesanfranciscoegotist / July 31, 2019 /
Real Ale Brewing Company (RABC) has launched its latest beer - Firemans Light - and SF shop Partners in Crime is out with marketing for the beverage.
The campaign features the tagline, ‘For All Y’all’ and includes an online film, animated videos, website, print ads, in-store signa[Read More]
by Egotist / June 18, 2019 /
Did you know that Oakland International Airport was the first airport with flights from the mainland to Hawaii back in 1927? Nobody, at least among airports, knows Hawaii better than OAK. To demonstrate that, ad agency Circa reintroduced the pleasures of Hawaiian travel in a language both locals and Oakland Airport know well.
