Details matter
by thesanfranciscoegotist / October 31, 2019 /
Details matter, people. God is in the details.
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The Lost Art of Paste-Up
by thesanfranciscoegotist / October 17, 2019 /
We're guessing 85% of our readers grew up in a world with desktop publishing, where a layout was only something on your computer. The idea of creating an ad, a magazine, or newspaper by hand is almost unimaginable.Â
As the London Review of Books celebrates its 40th anniversary, they look back at what paste-up used to involve in the early years of the paper. Flashing her blade is Bryony Dalefield, who has been doing paste-up for the LRB, in both its gluey and digital forms,[Read More]
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Partners in Crime launches campaign for new Firemans Light beer
by thesanfranciscoegotist / July 31, 2019 /
Real Ale Brewing Company (RABC) has launched its latest beer - Firemans Light - and SF shop Partners in Crime is out with marketing for the beverage.
The campaign features the tagline, ‘For All Y’all’ and includes an online film, animated videos, website, print ads, in-store signa[Read More]
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Circa helps OAK/ Southwest Airlines highlight their Hawaii routes
by Egotist / June 18, 2019 /
Did you know that Oakland International Airport was the first airport with flights from the mainland to Hawaii back in 1927? Nobody, at least among airports, knows Hawaii better than OAK. To demonstrate that, ad agency Circa reintroduced the pleasures of Hawaiian travel in a language both locals and Oakland Airport know well.
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Sir Kensington’s Surreal First-Ever Brand Campaign
by Egotist / May 21, 2019 /
Sir Kensington’s, the food company known for its line of certified non-GMO condiments and dressings, just launched its first brand campaign with San Francisco-based creative agency Gold Front— led by a 60-second web film and OOH in San Francisco.
The campaign is built around the idea that while food culture has experienced a revolution in the last few decades—where people care more than ever about the quality, source and flavor of their foodâ[Read More]
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Brand New School and DoorDash launch big, new 360 campaign
by thesanfranciscoegotist / May 21, 2019 /
In partnership with Brand New School, DoorDash is out with its newest 360 campaign - and to celebrate, they're offering $0 delivery fees on customers’ first orders on the platform.
Check out some of the creative that will debut in cities across the country.
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DDB SF reminds us it all adds up with a campaign that saves energy
by thesanfranciscoegotist / April 17, 2019 /
Energy Upgrade California, in partnership with DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says[Read More]
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Cutwater and Axos Bank know you’re getting robbed
by thesanfranciscoegotist / March 6, 2019 /
Everyone knows the feeling of being robbed by their bank. That's the premise behind Cutwater's latest work for Axos Bank.
We've seen a billion "Our bank puts clients first!" spots, but this one puts a nice, funny spin on that idea. Other spots in this campaign, directed by Hungry Man’s Craig Brownrigg, feature confused customers describing their banker to a police sketch artist, the robbery from the point-of-view of the bank s[Read More]
