• Rule of 3 and Parametric Launch Asset Manager’s First Advertising Campaign

    by / August 6, 2020 /

    Rule of 3 has teamed up with Parametric Portfolio Associates LLC to launch the Seattle-based investment manager’s first ad campaign in its 30-year history. Targeted at wealth managers and financial advisors, the campaign is built around a new tagline for Parametric: Custom to the core.

    Bindu Sutaria, Head of Marketing, Parametric, said: “The concept of what is now being called ‘direct indexing’ has been around for decades, but [Read More]

  • THE ANCIENT ART OF PAINTING ON WATER

    by / July 22, 2020 /

    Garip Ay’s paintings come to life in the most extraordinary way. The Turkish artist uses an ancient technique called ebru, or marbling. He drops and flicks dyes onto water treated with a wetting agent that keeps the pigment from sinking. Then he swirls and shapes the vibrant colors into images that spring from his imagination. It takes a deft hand and special handmade tools to paint this way. Ay invites us into his studio in Istanbul to watch him create.

    https://www.youtube.com/watc[Read More]

  • Goodby and the Warriors plan to celebrate black history month every month

    by / March 6, 2020 /

    For Black History Month, Goodby Silverstein & Partners created a campaign in partnership with the Golden State Warriors called BEYOND28, which is all about celebrating black history and black culture all year—not just in February. The plan includes celebrating black culture next month, the month after that, and the month after that, and to continue celebrating. 

    [Read More]

  • Black History Month project

    by / February 20, 2020 /

    For Black History Month, Eleven Inc. wanted to reflect on African American history from a different perspective - by recreating African American heroes in purely African terms. They created the "African gods mask" Instagram filter, put up large-sized posters near their offices in the financial district, and printed smaller sizes to hand out to folks for free.

    [Read More]

  • MERING LAUNCHES “EYEBALLS ARE AMAZEBALLS” CAMPAIGN FOR VSP VISION CARE

    by / February 4, 2020 /

    Mering is launching its “Eyeballs are Amazeballs” campaign for VSP Vision Care. Mering handled creative, digital, connected TV, programmatic and social. Look for it running nationally until May 31st.

    “The beginning of the decade offered us a unique opportunity to leverage the year 2020 in a clever and relevant way,” said Mark Taylor, Chief Creative Officer, Mering. “The healthcare category can often be dry so we wanted to create a platform that was effective and educational [Read More]

  • Who’s gonna tell ’em?

    by / November 20, 2019 /

    We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"

    Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.

    [Read More]

  • The Lost Art of Paste-Up

    by / October 17, 2019 /

    We're guessing 85% of our readers grew up in a world with desktop publishing, where a layout was only something on your computer. The idea of creating an ad, a magazine, or  newspaper by hand is almost unimaginable. 

    As the London Review of Books celebrates its 40th anniversary, they look back at what paste-up used to involve in the early years of the paper. Flashing her blade is Bryony Dalefield, who has been doing paste-up for the LRB, in both its gluey and digital forms,[Read More]