• Black History Month project

    by / February 20, 2020 /

    For Black History Month, Eleven Inc. wanted to reflect on African American history from a different perspective - by recreating African American heroes in purely African terms. They created the "African gods mask" Instagram filter, put up large-sized posters near their offices in the financial district, and printed smaller sizes to hand out to folks for free.

    [Read More]

  • MERING LAUNCHES “EYEBALLS ARE AMAZEBALLS” CAMPAIGN FOR VSP VISION CARE

    by / February 4, 2020 /

    Mering is launching its “Eyeballs are Amazeballs” campaign for VSP Vision Care. Mering handled creative, digital, connected TV, programmatic and social. Look for it running nationally until May 31st.

    “The beginning of the decade offered us a unique opportunity to leverage the year 2020 in a clever and relevant way,” said Mark Taylor, Chief Creative Officer, Mering. “The healthcare category can often be dry so we wanted to create a platform that was effective and educational [Read More]

  • Who’s gonna tell ’em?

    by / November 20, 2019 /

    We get it. Minneapolis-based ad agency Broadhead Co. wanted to be clever. The idea that we all share in the problems associated with meth use isn't the worst positioning ever. But... really? No one spoke up in a meeting to say "Uh, hey guys...?"

    Now, sadly, the nearly $450,000 campaign has become a laughing stock in the media. Maybe they should have just said no.

    [Read More]

  • The Lost Art of Paste-Up

    by / October 17, 2019 /

    We're guessing 85% of our readers grew up in a world with desktop publishing, where a layout was only something on your computer. The idea of creating an ad, a magazine, or  newspaper by hand is almost unimaginable. 

    As the London Review of Books celebrates its 40th anniversary, they look back at what paste-up used to involve in the early years of the paper. Flashing her blade is Bryony Dalefield, who has been doing paste-up for the LRB, in both its gluey and digital forms,[Read More]

  • Circa helps OAK/ Southwest Airlines highlight their Hawaii routes

    by / June 18, 2019 /

    Did you know that Oakland International Airport was the first airport with flights from the mainland to Hawaii back in 1927? Nobody, at least among airports, knows Hawaii better than OAK. To demonstrate that, ad agency Circa reintroduced the pleasures of Hawaiian travel in a language both locals and Oakland Airport know well.[Read More]

  • Sir Kensington’s Surreal First-Ever Brand Campaign

    by / May 21, 2019 /

    Sir Kensington’s, the food company known for its line of certified non-GMO condiments and dressings, just launched its first brand campaign with San Francisco-based creative agency Gold Front— led by a 60-second web film and OOH in San Francisco.

    The campaign is built around the idea that while food culture has experienced a revolution in the last few decades—where people care more than ever about the quality, source and flavor of their food[Read More]