Ahead of this weekend’s Big Game, Alaska Airlines is debuting their first activation of any kind in 25 years. Following the success of their hit “Safety Dance” campaign in late 2020 by creative agency Mekanism, Alaska Airlin[Read More]
Health insurance is always a big topic du jour. That's why Duncan Channon’s new integrated campaign for Covered California is out to drive change among Californians who believe health insurance is not for them, or too expensive to secure.[Read More]
Despite what Donald Trump would like you to believe, the spread of COVID-19 continues because many Americans refuse to wear masks. A new PSA from Venables Bell + Partners aims to change behaviors and encourage mask wearing. The campaign was done in partnership with AdTech Cares – a coalition of advertising and media partners who are donating their services to help create messaging that supports the World Health Organi[Read More]
Check out Duncan Channon’s new, important ‘Suppress This’ campaign for Vote From Home 2020 - an organization that’s working to empower ‘dual risk voters’ of color, who face higher risks of COVID-19 and voter disenfranchiseme[Read More]
Rule of 3 has teamed up with Parametric Portfolio Associates LLC to launch the Seattle-based investment manager’s first ad campaign in its 30-year history. Targeted at wealth managers and financial advisors, the campaign is built around a new tagline for Parametric: Custom to the core.
Bindu Sutaria, Head of Marketing, Parametric, said: “The concept of what is now being called ‘direct indexing’ has been around for decades, but [Read More]