• GS&P brings us The Remarkable Journey of the BMW X5

    by / November 30, 2018 / What happens when you drive a BMW X5 straight off the production line in South Carolina, across 11 states for more than 3,000 miles to the LA Auto Show, in as straight a line as possible? BMW and Goodby Silverstein & Partners wanted to find out. They recruited Matt Mullins—former NASCAR racer and chief driving instructor at the BMW Performance Driving School— and filmed a 90-second piece [Read More]

  • BSSP and NBA 2K launch data-driven campaign

    by / November 21, 2018 / Bron’s on. Migos are on. Morning, noon and night, the world’s on. The players who want to be seen are on. NBA 2K19, and BSSP, launched their newest campaign yesterday – Everyone’s On, where they actually leverage in-game data to showcase highlights such as the number of 3’s scored, or how many times Jordan beat LeBron each day. We hate that the Lakers have won 291,342 championships [Read More]

  • Cost Plus World Market and barrettSF Reveal Perfect Gift for Santa

    by / November 13, 2018 / barrettSF is launching its second holiday marketing campaign for Cost Plus World Market. Driven by the tagline “Gift Thoughtfully,” the spot showcases a cute-as-a-button kid looking for Santa's favorite cookie... and finding something even better to gift. “This year we wanted to tap into that energy that goes into finding the ‘perfect gift’,” said Cost Plus World Market CMO Adrian St[Read More]

  • barrettSF brings The World’s Least Super Hero Back in New Ads for MARVEL Strike Force

    by / November 12, 2018 / Following a highly-successful launch video, barrettSF and game developer FoxNext are expanding their campaign for MARVEL Strike Force, a mobile game released earlier this year. A new broadcast spot, released in conjunction with the home video release of Deadpool 2, sees the S.H.I.E.L.D. Medic attempting to team-up with the anti-hero. The results are comedically unsuccessful. Fans have also bee[Read More]

  • Argonaut breaks new Holiday Campaign for Cricket Wireless

    by / November 12, 2018 / Modeled after a Hollywood release (and almost as long as one), Cricket Wireless is launching its holiday campaign this season with the help of its AOR, ARGONAUT, starting with the release a (very) short film, Four for the Holidays. They also brought its animated characters to life with a FB Live press junket. Utilizing live-rendering technology, Cricket characters, Dusty and Rose, were transforme[Read More]

  • JUSTIN THEROUX narrates GS&P’s new CREDIT KARMA’s BRAND CAMPAIGN

    by / October 31, 2018 / This week Goodby Silverstein & Partners and Credit Karma are introducing a new campaign, “Here’s to progress.” Actor Justin Theroux narrates the spots that will roll out through 2018 and include additional TV, social media videos, and radio. “’Here’s to progress’ brings to life the idea that financial progress is a step-by-step journey and Credit Karma is there to help,” said [Read More]

  • Freshworks Takes to the Streets and Skies with 360 Campaign from Funworks

    by / October 5, 2018 / Freshworks, who makes customer engagement software, decided to punk Salesforce during their biggest conference of the year, Dreamforce 2018. You may have seen the #Failsforce” blimp floating around the city or marching band out spreading their message. News of the blimp flooded social media, including a "Failsforceblimp" Twitter handle and Blimp Merch. It was all a part of Freshworks’ 'Hit [Read More]

  • Reebok Launches 90’s Inspired Campaign for the re-released Aztrek

    by / October 4, 2018 / In 1993, when those of us at the Egotist were still... uh... anyway, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. To celebrate the Aztrek’s return 25 years later and to honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content ser[Read More]