• Freshworks Takes to the Streets and Skies with 360 Campaign from Funworks

    by / October 5, 2018 / Freshworks, who makes customer engagement software, decided to punk Salesforce during their biggest conference of the year, Dreamforce 2018. You may have seen the #Failsforce” blimp floating around the city or marching band out spreading their message. News of the blimp flooded social media, including a "Failsforceblimp" Twitter handle and Blimp Merch. It was all a part of Freshworks’ 'Hit [Read More]

  • Reebok Launches 90’s Inspired Campaign for the re-released Aztrek

    by / October 4, 2018 / In 1993, when those of us at the Egotist were still... uh... anyway, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. To celebrate the Aztrek’s return 25 years later and to honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content ser[Read More]

  • Levi’s “Use Your Vote”

    by / September 25, 2018 / FCB West, in partnership with Levi’s, has launched a VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voic[Read More]

  • Meanness is on the Rise: New Campaign Pushes Back

    by / September 20, 2018 / In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. The campaign is timed around two cruci[Read More]

  • BSSP creates New Spot for NBA 2K19 Featuring LeBron James and Travis Scott

    by / September 7, 2018 / BSSP and NBA 2K19 have launched some new work featuring none other than LeBron James (as a Laker!) and rapper, Travis Scott. The film is the next installment of NBA2K’s “They Will Know Your Name” campaign. Created by BSSP, it will feature TV, OOH, digital and social. This work comes on the heels of additional executions rolling out over the past couple of months, unveiling King James as the [Read More]

  • DDB Interns Take to the Streets to Rewrite San Francisco’s History for Women’s Equality Day

    by / August 27, 2018 / In celebration of yesterday's Women’s Equality Day, DDB San Francisco’s summer interns honored the foremothers of the City by the Bay by taking to the streets to rewrite the city’s history - quite literally. Inspired by the fact that only 27% of all the streets named for historical figures in San Francisco are named after women, the agency’s interns launched the “Ms Representation Proje[Read More]

  • PSAs For U.S. Forest Service Campaign Are A Love Letter To Trails

    by / August 27, 2018 / To celebrate the 50th anniversary of the National Trails System Act, the U.S. Forest Service and the Ad Council are launching a new extension of the successful Discover the Forest public service campaign today.  “There is so much to explore and discover once you step outdoors,” said Lisa Sherman, president and CEO of the Ad Council. “A first-hand experience with nature is one of the best [Read More]