So simple. So impactful. Goodby Silverstein and Partners along with the Golden State Warriors show us all how brands should treat social media in this current point in history. A standing ovation from us.
Mering is launching its “Eyeballs are Amazeballs” campaign for VSP Vision Care. Mering handled creative, digital, connected TV, programmatic and social. Look for it running nationally until May 31st.
“The beginning of the decade offered us a unique opportunity to leverage the year 2020 in a clever and relevant way,” said Mark Taylor, Chief Creative Officer, Mering. “The healthcare category can often be dry so we wanted to create a platform that was effective and educational [Read More]
Nike is usually spot on when it comes to a news story. But they really stepped in it yesterday after the news of Kobe Bryant's death hit the news. Their twitter account coldly retweeted a "Mamba out." tweet from is retirement in 2016.
The comment backlash was swift, with fans noting how tasteless it was. Nike quickly replaced the tweet with this one.
The foundation of this new campaign was based on research indicating that most parents only knew Stanford Children’s Health as a hospital renowned for its top ranked specialists and located just in Palo Alto. So, H[Read More]
BSSP is out with new work of which launched over the weekend for NBA 2K20. The team set out to show the world the diversity of the NBA 2K community and remind them that anyone can not only play, but fully immerse themselves in the multiple features of the game.[Read More]
This past month, Snickers and its French agency, CLM BBDO, teamed up to play a little ruse on consumers. To remind them that nothing can replace a Snickers, they did just that by disguising Bounty bars in Snickers packaging. And thus was born #SnickersGate, which, thankfully, has been resolved. 24 hours after it began, the brand filled consumers in, with a spinoff of the signature tagline - announcing "We're not us when we're hungry".