Rule of 3 has teamed up with Parametric Portfolio Associates LLC to launch the Seattle-based investment manager’s first ad campaign in its 30-year history. Targeted at wealth managers and financial advisors, the campaign is built around a new tagline for Parametric: Custom to the core.
Bindu Sutaria, Head of Marketing, Parametric, said: “The concept of what is now being called ‘direct indexing’ has been around for decades, but [Read More]
barrettSF has created a new advertising campaign for Northern California health care provider Sutter Health that aims to extend a message of hope at a time when optimism is greatly needed.
“We're several months into COVID, and peopl[Read More]
Joe Sayaman, a CD/copywriter in San Francisco, and a gay, Filipino, first-generation immigrant, wanted to do something to commemorate a historic Pride Month.
"I recognized that LGBTQ+ Pride and true progress in our community means nothing if it doesn’t recognize the struggles of other minorities that intersect with ours, especially those within our own rainbow circle — be it trans, black, indigenous, immigrant, refugees, HIV-positive, or differently-abled people," he told us.
To show that food is better when shared (even in the middle of a pandemic), two SF-based freelance creatives created an international quarantine cookbook with recipes, photos, and stories from people in advertising around the world.
The passion project, Travel During Quarantine, uses food to connect the global ad community over the rich cultural diversity in adland when physical travel is impossible. The Instagram account features submissions from people in advertising that pay homag[Read More]
Mother's Day was a little odd this year, thanks to COVID-19. But that didn't stop Butler, Shine, Stern & Partners (BSSP) from launching their first ever Moth[Read More]
Five years ago, Division of Labor wrote Stop Tweeting Boring Shit - a collection of new rules for a digital, social media, entitled millennial workplace, published by Chronicle Books. And given everything going on, it seemed time for an update - The New Rules of Work - 2020 Pandemic Edition is a series of gifs, motion graphics and Zoom backgrounds you can download and use any way you l[Read More]
Helen Babalis / “What I learned this year” by Chris Cummings, Chief Strategy Officer at BSSP.
Mr. Cummings paid homage to the most important thing, empathy. If, as humans, we cannot even try to walk in someone else's shoes, we will surely...[Read More]
Chip Sheean / Demonstrate Expands its Capabilities with Addition of Tennyson Wilson
Demonstrating some genius. Tennyson is the real deal! Congrats and looking forward to what's next!...[Read More]
The Voice of Reason / How to Hire a Creative
Man, this really hit home for me. I have a full-time agency job, but in the past 6 months I've been feeling around for something different. Gett...[Read More]
Kathy / Mercedes-Benz 2020 4MATIC “Plushie”
This is so cute, nice to see positive caring commercials. The guy who talks about dirty stuffy obviously doesn’t have kids!...[Read More]
creativedirectormatt / This Goodby spot is so damn great, we’re posting during vacation.
I don't know. The idea of "reconnecting for the holidays" makes sense from Xfinity - and can you imagine a better reconnection than 37 years aft...[Read More]
