Despite what Donald Trump would like you to believe, the spread of COVID-19 continues because many Americans refuse to wear masks. A new PSA from Venables Bell + Partners aims to change behaviors and encourage mask wearing. The campaign was done in partnership with AdTech Cares – a coalition of advertising and media partners who are donating their services to help create messaging that supports the World Health Organi[Read More]
Check out Duncan Channon’s new, important ‘Suppress This’ campaign for Vote From Home 2020 - an organization that’s working to empower ‘dual risk voters’ of color, who face higher risks of COVID-19 and voter disenfranchiseme[Read More]
Rule of 3 has teamed up with Parametric Portfolio Associates LLC to launch the Seattle-based investment manager’s first ad campaign in its 30-year history. Targeted at wealth managers and financial advisors, the campaign is built around a new tagline for Parametric: Custom to the core.
Bindu Sutaria, Head of Marketing, Parametric, said: “The concept of what is now being called ‘direct indexing’ has been around for decades, but [Read More]
Joe Sayaman, a CD/copywriter in San Francisco, and a gay, Filipino, first-generation immigrant, wanted to do something to commemorate a historic Pride Month.
"I recognized that LGBTQ+ Pride and true progress in our community means nothing if it doesn’t recognize the struggles of other minorities that intersect with ours, especially those within our own rainbow circle — be it trans, black, indigenous, immigrant, refugees, HIV-positive, or differently-abled people," he told us.
To show that food is better when shared (even in the middle of a pandemic), two SF-based freelance creatives created an international quarantine cookbook with recipes, photos, and stories from people in advertising around the world.
The passion project, Travel During Quarantine, uses food to connect the global ad community over the rich cultural diversity in adland when physical travel is impossible. The Instagram account features submissions from people in advertising that pay homag[Read More]