Rule of 3 has teamed up with Parametric Portfolio Associates LLC to launch the Seattle-based investment manager’s first ad campaign in its 30-year history. Targeted at wealth managers and financial advisors, the campaign is built around a new tagline for Parametric: Custom to the core.
Bindu Sutaria, Head of Marketing, Parametric, said: “The concept of what is now being called ‘direct indexing’ has been around for decades, but [Read More]
Joe Sayaman, a CD/copywriter in San Francisco, and a gay, Filipino, first-generation immigrant, wanted to do something to commemorate a historic Pride Month.
"I recognized that LGBTQ+ Pride and true progress in our community means nothing if it doesn’t recognize the struggles of other minorities that intersect with ours, especially those within our own rainbow circle — be it trans, black, indigenous, immigrant, refugees, HIV-positive, or differently-abled people," he told us.
To show that food is better when shared (even in the middle of a pandemic), two SF-based freelance creatives created an international quarantine cookbook with recipes, photos, and stories from people in advertising around the world.
The passion project, Travel During Quarantine, uses food to connect the global ad community over the rich cultural diversity in adland when physical travel is impossible. The Instagram account features submissions from people in advertising that pay homag[Read More]
Five years ago, Division of Labor wrote Stop Tweeting Boring Shit - a collection of new rules for a digital, social media, entitled millennial workplace, published by Chronicle Books. And given everything going on, it seemed time for an update - The New Rules of Work - 2020 Pandemic Edition is a series of gifs, motion graphics and Zoom backgrounds you can download and use any way you l[Read More]