Some Friday creative news: there's new InnovAsian Occasion creative out by Duncan Channon. The TV spots are more executions in the ‘That’s an InnovAsian Occasion’ campaign first launched in February 2019. Duncan Channon tells us InnovAsian has seen sales lift 52 percent and grown its market share 2.6 percent, so these spots are getting results in addition to laughs.
Creative production company Avocados and Coconuts has signed director Matthew Palmer. Palmer has helmed campaigns for Allbirds, GE, Accenture, Keurig, and Le Creuset, and music videos for such artists as Sam Fischer, Y.S.A.. and Night Hikes. His documentaries and short films have earned him recognition in the Saatchi & Saatchi New Directors Showcase at Cannes, as well as six Vimeo Staff Picks.
“What drew me to Matt’s work was his versatility and ability to tell a great story i[Read More]
With COVID-19 causing record numbers of people to attempt to quit smoking or vaping, the California Department of Public Health’s CA Tobacco Control Program is launching a new campaign that normalizes the reality that failing is part of the quitting journey, and encourages people to get help.
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Butler, Shine, Stern and Partners (BSSP) just announced the results of its "Cultural Vortex” study. In a year overflowing with “interesting” moments and headlines, BSSP set out to find the ones that captivated us beyond the biggest and most obvious forces of the year: COVID-19 a[Read More]
Email marketing startup ConvertKit and creative agency Mekanism have launched a new campaign, titled “Find Your Audience Faster.” The two spots, produced in partnership with the Wade Brothers, feature real independent artists from Kansas City, Calvin Arsenia (musician)[Read More]
HUb Strategy & Communication is debuting new creative for long-standing client, Stanford Children's Health. Two new animated videos will be released throughout the Bay Area to promote awareness of Stanford Children’s Health virtual and in-person physician office visits.
Hub worked to reassure parents that whether it be from their home or in an office, their child can always receive care from Stanford Children’s Health. The campaign’s spots will be seen across the Bay Area, r[Read More]