AKQA’s Project Reindeer


By Egotist / / Is there an SF agency these days that consistently cranks out more innovative tech-based ideas than AKQA? We think not. And their Project Reindeer is another proof point. Beginning yesterday, and for the next 5 consecutive days, Gap will let a herd of 8 reindeer pick holiday deals through challenges and audience participation. Each reindeer will represent a unique deal and be equipped with custom-built GPS collars to monitor their whereabouts. Each day, a new challenge will be announced. Depending on which reindeer has moved the furthest, fastest, slowest or closest to the North Pole on a particular day, a unique deal will be triggered in-store. Fans can also give their preferred reindeer a boost by support tweets. Eight reindeer will play, but only five will win. Reindeer names and deals: STELLA – Ballet flats $15 CHLOE – All socks/underwear/tights/scarves/hats/gloves just $5 each BAILEY – 50% off Sweaters TOBY – Free top with any jeans or pants DUKE – Free feedbag with any purchase (Retail value of $29.50 to $39.50. While supplies last) ZOE – 40% off all women’s items COOPER – Buy anything get one free EMMA – 40% off your whole purchase