By Egotist / / Heat has been working on a top-to-bottom branding initiative of “Les Grands Vins de Colette,” a new California wine company. “We did this project for trade, which I think says volumes,” says John Elder, President of Heat. “While we are used to working on higher-profile projects for much bigger companies, we are very passionate about wine and opportunities where we are liberated creatively. We jumped at the chance to develop a brand like this one from the ground up. It was an unique collaboration to uncover stories about Claire-Marie’s amazing grandmother and then translate those stories into a brand that was true to the winemakers and the wine.” Check out the new bottle design below. We’ll post more from the campaign as it breaks.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Zero emotional engagement with any of these spots. [Read More]
Very difficult to emotionally attach to someone you never see speak. [Read More]
Terrible production value. Looks like a bad industrial video.[Read More]