By Egotist / / Heat has been working on a top-to-bottom branding initiative of “Les Grands Vins de Colette,” a new California wine company. “We did this project for trade, which I think says volumes,” says John Elder, President of Heat. “While we are used to working on higher-profile projects for much bigger companies, we are very passionate about wine and opportunities where we are liberated creatively. We jumped at the chance to develop a brand like this one from the ground up. It was an unique collaboration to uncover stories about Claire-Marie’s amazing grandmother and then translate those stories into a brand that was true to the winemakers and the wine.” Check out the new bottle design below. We’ll post more from the campaign as it breaks.
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