By Egotist / / Butler, Shine, Stern & Partners (BSSP) is continuing to expand its media offering, hiring Jackie Coffey in the new role of Director of Performance Marketing. “We’ve seen great growth in our programmatic media offering, and we’ve been wanting to bring that and search, in conjunction with our analytics practice to the next level,” explained Greg Stern, CEO of BSSP. “BSSP is well known for its creative work. By further strengthening our performance marketing capabilities, we can continue to differentiate the agency and fuel growth. Along with technology, our investment in great talent like Jackie is critical to how we evolve as an agency.” Previously at GSD&M, Jackie was Associate Director of Digital Strategy where she oversaw efforts across digital channels for clients including Whole Foods Market, United States Air Force, Chipotle and others. Congrats on the hire.
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