Odysseus Arms helps address transgender suicide.


By Egotist / / At a time when assigned gender is a hot topic at the networks and beyond, Odysseus Arms was entrusted to create all the video advertising for Caitlyn’s initial Keeping Up With the Kardashians special “About Bruce”. The agency went on to produce the network ads for Caitlyn’s trangender identity series “I AM CAIT”, which also won Caitlyn’s enthusiastic approval. The latter series is currently airing on E! With Caitlyn’s blessing and using network footage, Odysseus Arms forged ahead to create a PSA entitled #WeAreClouds, launched on YouTube in December 2015. The three-minute video features Caitlyn Jenner and several children experimenting with assigned gender. This gutsy agency-funded PSA is intended to address the tragic problem of transgender suicide.