Eleven explains what Kuri doesn’t do.


By Egotist / / Kuri, a home robot built by Redwood City-based Mayfield Robotics, just launched at CES and Eleven develop a campaign introducing it to market. “Kuri Doesn’t,” highlights the things Kuri will not do as a home robot while showcasing the charming value Kuri can introduce into daily life. Eleven created four different vignettes to showcase how Kuri can connect with us and can bring technology to life by showing how it can understand context and surroundings, recognize specific people, and respond to questions with facial expressions, head movements, and unique sounds. Credits Agency: Eleven Client: Mayfield Robotics Chief Creative Officer: Mike McKay Creative Director: Chad Leitz Agency Lead: Gary Stein Agency Producer: Sophia Pellicoro Project Director: Tamara Grozick Copywriters: Mads Krogh, Dom Haury Art Directors: Jacob Hellstrom, Turner Johnson Production Company: Caviar Director: Zach Math Director of Photography: Tim Hudson Executive Producer: Jasper Thomlinson Producer: Brian Etting Editor: Andy Green, Cut + Run Post Producer: Deanne Mehling