Cutwater helps Brawny show #StrengthHasNoGender


By Egotist / / In support of Women’s History Month, Brawny is out with its second iteration of the #StrengthHasNoGender initiative. The campaign, created by Cutwater, includes videos of four inspiring women in STEM fields, as well as an intro video and new packaging. Client: Brawny® – Georgia-Pacific, LLC Gary Gastel – Senior Brand Director Shari Neumann – Senior Director, Content Lead Santiago Arboleda – Director, Brand Building Leader Frances Morgan – Senior Brand Manager Joel Potts – Senior Associate Brand Manager Agency – Cutwater Chief Creative Officer – Chuck McBride Associate Creative Director – Aaron Sanchez Art Director – Nathan Lewis Art Director – Rebecca Schefkind Copywriter – Jay Brockmeier Executive Producer – Michael Huntley Content Producer – Robbie Weidie Producer – Kimberly Grear President, Principal – Christian Hughes Group Account Director – Coleen Karkazis Account Director – Greer Gonerka Breaking Barriers Credits Scheme Engine – Production Company Executive Producer – Sheira Rees-Davies Producer – Cisco Newman Director – James Larese DP – Sing Howe Yam Triggr & Bloom – Post Company Color & VFX – Triggr & Bloom Post Producer – Monica Blackburn Editor – James Larese Interview Video Credits Mat Guido – Blast Director – Alison Klayman Line Producer – Dana Popoff Editorial Company – Beast Editor – Doug Walker Color – Dave Burghardt Executive Producer – Jon Ettinger Assistant – Seth Andrews