By Egotist / / SF’s Guru has been chosen as Agency of Record for dairy Clover Sonoma and organic chia-based food and beverage company Mamma Chia. It’s the latter’s first agency of record. “We felt an instant like-mindedness with Guru and their belief in collaborating with brands that are a force for good, and not only bottom-line driven,” notes Clover Sonoma Director of Marketing Kristel Corsen. “The dedication to cause-driven marketing, combined with Jared’s extensive agency background and experience made them the natural choice for Clover’s agency of record.” “We selected Guru for their experience in the organic food and beverage category, their extensive digital expertise and their aligned philanthropy values,” notes Mamma Chia CEO Janie Hoffman. “We are excited to spread awareness of the magic of chia and reach consumers with positive messaging of how Mamma Chia products can empower them to live a healthier, more energetic life.” Congrats on the wins.
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
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Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
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The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
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