By Egotist / / Shot for SPA Nederland, a bottled water company, this series uses some fun science to shoot a series of portraits. The scientists essentially placed a diaphragm in front of a sensor to control aperture, then used a piece of glass with water-repellant coating on top of it. The coating causes droplets sitting on it to form a spherical shape. After this, an electrostatic field was applied, which varied the eccentricity of the drop (how much it resembled an ellipsoid vs a spherical shape). This, in turn, allowed the drop to be focused. The results are impressive and they certainly provide a intriguing look at a promising new way to build lenses in the future (this method is currently being developed in several places). Via
Mobb Creep / I ❤ NY
Not sure if it's infamous, I think it's just famous.[Read More]
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The Voice of Reason / Date a disaster? At least you’re wearing cotton.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]