Nescafé’s Hello Bench


By Egotist / / Uniting people via “social experiments” is the flavor of the day in advertising at the moment. Here’s a new effort that plays on the trend: Nescafé’s Hello Bench — a bench that gets shorter when two people sit on it. Two sensors activate the bench, allowing strangers to get closer. An unexpected way to break the ice and start a conversation and connection. “Once again, new connections are born with Nescafé.” Yep.