Pre-roll Concerts Help Young Musicians Becoming Opening Act for the World’s Biggest Artists


By Egotist / / Every year, Studio Brussels, a Belgian radio station that mainly plays an alternative selection of music, organizes a search for young and emerging new artists. To give the latest winners an extra boost, DDB Brussels placed the young artists in pre-roll showcases ahead of the world’s most famous artists — making them the opening act for these big names. The pre-roll showcases targeted live performance videos to give viewers the feeling of being at a real concert.