How else would “Previously Owned by a Gay Man” celebrate Pride?


By Egotist / / To celebrate Pride, MUH-TAY-ZIK | HOF-FER partnered with to create a promo video that is just as outrageously flamboyant as the company’s name. Following a request for a simple FAQ page, the agency decided to address frequently asked questions and describe the buying and selling process “in a much more fabulous way.” According to writer Martine Glickfeld, “we knew a musical was the way to go.” co-founder Michele Hofherr (who yes, is MUH-TAY-ZIK | HOF-FER founder Matt Hofherr’s wife) was immediately hooked on the idea. “We feel so fortunate to be collaborating with the great people of M/H. We repeatedly encounter many of the same questions surrounding the site, so we tasked them with finding a fun way to answer and direct those queries,” she said.

  1. Anonymous June 27, 2017