By Egotist / / In “Vandal,” its latest work for the WWE 2K video game, barrettSF is focusing on the future by disrespecting the past. The new spot launched recently on ESPN with the tagline: “Be Like No One.” “WWE fans are passionate about the brand and the way its personalities are portrayed,” said Todd Eisner, Associate Partner and Creative Director at barrettSF. “We want to entertain, but we also want to do justice to the WWE Superstars. These men and women are incredible at what they do.” People clearly like it. The spot has racked up 2+ million YouTube views in about a week and a half. Agency: barrettSF ECD: Jamie Barrett Associate Partner/Creative Director: Todd Eisner Associate Creative Director: Brad Kayal Senior Art Director: Jen Hart Associate Partner/Head of Production: Conor Duignan Managing Director: Patrick Kelly Account Director: Molly Friedman Account Manager: Emily Brody Production Company: Smuggler Director: Björn Rühmann Executive Producers: Patrick Milling Smith, Brian Carmody Executive Producer: Allison Kunzman Chief Operating Officer: Andrew Colon Line Producer: Alexandra Lisee Director of Photography: Lasse Frank Production Designer: Jason Kisvarday Editorial: Exile Editor: Nate Gross / Grant Surmi Head of Production: Jennifer Locke Senior Producer: Remy Foxx VFX / Finish: A52 VFX Supervisor: Jesse Monsour CG Supervisor: Andy Wilkoff 2D VFX Artist(s): Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty 3D Artists: Jun Kim, Aemelia Widodo, Phiphat Pinyosophon Animator: Peter Murphy Colorist: Paul Yacono Producer: Drew Rissman Executive Producer: Patrick Nugent & Kim Christensen Managing Directors: Linda Carlson & Jennifer Sofio Hall Music: Tuesday Collective Sr. Producer: Chelsea Maddox Ass. Producer: Sam Blehar Creative Director: Theo de Gunzburg Audio Mix: LIME Engineer: Joel Waters
Mobb Creep / I ❤ NY
Not sure if it's infamous, I think it's just famous.[Read More]
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The Voice of Reason / Date a disaster? At least you’re wearing cotton.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]