Old Spice Creates an Alternate Dimension Where Mom Knows What’s Cool


By Egotist / / It’s weird, but it’s got rationale behind it: “Old Spice knows that according to ancient boy-law, if something is cool, moms can’t like it, and if moms like something, it can’t be cool,” explained Janine Miletic, Old Spice brand director at P&G. “Our new Wild Collection campaign challenges everything young guys thought they knew by creating a humorous alternate dimension, where teenage-boy marketing and mom-vertising collide.”