Mitsubishi’s 100th Anniversary Campaign Celebrates a Century of Kaizen


By Egotist / / Imagine dedicating a century to perfecting one thing, and just how close to perfection you could get. For Mitsubishi’s 100th anniversary, they’ve found people who have done exactly that. “We wanted to do something to celebrate Kaizen — the philosophy of constant improvement — that has been at the heart of our company for 100 years,” says Peter Renz, Director of Marketing for Mitsubishi Motors Canada. “This campaign is an examination of that through the eyes of four Japanese centenarians who also live by the same philosophy.” Agency: john st. Via