barrettSF Helps Cost Plus World Market Think Small

 

By Egotist / / barrettSF is launching its first marketing campaign for client Cost Plus World Market dedicated to “Small Spaces” – like, uh, basically all our apartments in the city. In the video executions, TV design expert and host of the popular series “Rehab Addict”, Nicole Curtis, helps people transform their small space with Cost Plus World Market furniture. Then to show how small can have a big impact, the campaign includes a number of unique executions, from a Chicago bus shelter with a fully-furnished living room on its roof, to a 40-page catalogue that measures two inches in height. “Most retailers see small living spaces as problems that need to be solved,” said Todd Eisner, creative director at barrettSF. “We see them as an opportunity to show off your individuality by curating and creating a unique home. So, we decided to speak, quite literally, to individuals.” Agency: barrettSF Executive Creative Director: Jamie Barrett Creative Director: Todd Eisner Sr. Art Director: Byron Wages Sr. Copywriter: Phil Fattore Designer: Angie Hering Sr. Broadcast Producer: Frank Brooks Broadcast Producer: Charlotte Dugoni Print Producer: Renee Hodges Managing Director: Patrick Kelly Brand Strategist: Kevin Albrecht Account Director: Molly Warner Account Supervisor: Lyndsey Sotwick Production Company: Hungry Man Director: Dave Laden Managing Partner/Executive Producer: Kevin Byrne Partner/Executive Producer: Mino Jarjoura Director of Sales/Executive Producer: Dan Duffy Executive Producer/Head of Production: Jacki Sextro Executive Producer: Caleb Dewart Production Supervisor: Sherra Fermino Editorial: Arcade Executive Producer: Crissy DeSimone Editor: Sean Lagrange Producer: Rebecca Jameson Sound & Mix: One Union Recording Studios Senior Engineer: Joaby Deal Color: Company3 Senior Colorist: Dave Hussey