By Egotist / / In the the wake of Trump’s threats to repeal ACA and deport immigrants, The SF Health Network—all the city’s public hospitals & community health clinics turned to social innovation firm Daylight Design to help relieve the rising angst and uncertainty amongst its immigrants and uninsured. Daylight looked into the biggest worries and fears San Francisco’s homeless and working poor have about their healthcare; and helped improve the patient experience through visuals and language that make it easier to navigate the city’s healthcare system and understand how to get the help they need. The result is a city-wide campaign that reaffirms San Francisco’s commitment to provide healthcare for ALL residents—regardless of immigration status or lack of insurance.
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The Voice of Reason / Date a disaster? At least you’re wearing cotton.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Anonymous / Butler, Shine, Stern & Partners’ newest for Blue Shield of CA is out.
Zero emotional engagement with any of these spots. [Read More]