Goodby and Tostitos bring NFL fans a little more luck.


By Egotist / / We’ll admit a few of us have lucky jerseys we wear for important games. Goodby Silverstein & Partners knows us well. That’s why they, and Tostitos have turned their chip bags into lucky charms. NFL stars Dak Prescott, Joe Flacco, Aaron Donald and Jadeveon Clowney all lent a hand in the lucky festivities. Each of the 19 Lucky Bags has a Snapchat snap code that shows video proof of how the individual bag became a Lucky Bag in the Tostitos factory. “Every NFL team has its superstitions that players and fans believe will give them a competitive edge. Tostitos Lucky Bags uses these traditions to turn every team bag into a good luck charm,” said Jeff Gillette, Creative Director at GSP. NFL Lucky Bags are available in team markets and fans can share how they get ready for game day with their own unique rituals using hashtag #LuckyBags for a chance to be featured on Tostitos Twitter, Instagram or Facebook pages.