When it’s on, it’s on – Goodby and the NFL kick off Thursday Night Football.

 

By Egotist / / Goodby and the NFL know we can’t wait for football season to start. And when the season’s in full swing, Thursday night football always seems like a special treat. So they’re out with a Thursday-specific campaign. “Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life’s moments happen, when the game is on, it’s on,” said ​Julie Haddon, Senior Vice President of Marketing for NFL Media. “People are busy on Thursday nights,” said David Suarez, Creative Director, Goodby Silverstein & Partners, the ad agency responsible for the campaign. “So, we wanted to remind fans that nothing should get in the way of football.” Credits after the jump. CLIENT NAME: NFL Network BRAND: Thursday Night Football SPOT NAME: “Miracle of Life” AGENCY: Goodby Silverstein & Partners NFL SVP, MARKETING: Julie Haddon NFL DIRECTOR OF MARKETING & CREATIVE: Jason Trautwein NFL DIRECTOR OF MARKETING PRODUCTION: Tony Isetta CO-CHAIRMEN: Jeff Goodby and Rich Silverstein CHIEF CREATIVE OFFICER: Margaret Johnson CREATIVE DIRECTORS: David Suarez & Danny Gonzalez ASSOCIATE CREATIVE DIRECTOR: Ryan McLaughlin ART DIRECTOR: Brett Beaty COPYWRITER: Ben Pfutzenreuter DIRECTOR OF BROADCAST PRODUCTION: Tod Puckett BROADCAST PRODUCER: Stephanie DeNatale DIRECTOR OF BRAND STRATEGY: Bonnie Wan BRAND STRATEGY DIRECTOR: Evan Hunerberg BROADCAST AFFAIRS DIRECTOR: Judy Ybarra BUSINESS AFFAIRS MANAGER: Anna Diokno MANAGING PARTNER: Brian McPherson ACCOUNT DIRECTOR: Theo Abel SENIOR ACCOUNT MANAGER: Bhumieka Patel ASSISTANT ACCOUNT MANAGER: Andrew Betoff PRODUCTION COMPANY: Biscuit Filmworks DIRECTOR: Aaron Stoller MANAGING DIRECTOR: Shawn Lacy EXECUTIVE PRODUCER: Holly Vega HEAD OF PRODUCTION: Mercedes Allen-Sarria PRODUCER: Mala Vasan DIRECTOR OF PHOTOGRAPHY: Tim Ives PRODUCTION DESIGNER: Jay Pooley EDITING COMPANY: NO6 LA EDITOR: Chan Hatcher ASSISTANT EDITOR: Randy Baublis PRODUCER: Michelle Dorsch MANAGING PARTNER: Carr Schilling COLOR: CO3 NY COLORIST: Tim Masick PRODUCER: Rochelle Brown MIX: Lime Studios AUDIO MIXER: Rohan Young AUDIO ASSISTANT: Ben Tomastik PRODUCER: Kayla Phungglan EXECUTIVE PRODUCER: Susie Boyajan VFX/FINISHING: The Mill EXECUTIVE PRODUCER: Anastasia von Rahl PRODUCER: Marcus Speaker PRODUCTION COORDINATOR: Sardor Kaziyev EXECUTIVE CREATIVE DIRECTOR: Phil Crowe SHOOT SUPERVISOR: Phil Crowe 2D LEAD ARTIST: Bill Higgins 2D ARTISTS: Alex Candlish, Steve Gibbons, Matt Dobrez GRAPHICS: eLevel Motion CREATIVE DIRECTOR, ELEVEL MOTION: Mike Landry MOTION ARTIST: Isaac Park MOTION ARTIST: Steph Sanchez MOTION ARTIST: Chris Seneker POST PRODUCER: Jennifer de Leon CLIENT NAME: NFL Network BRAND: Thursday Night Football SPOT NAME: “Conference Call” AGENCY: Goodby Silverstein & Partners NATIONAL FOOTBALL LEAGUE SVP, MARKETING: Julie Haddon NATIONAL FOOTBALL LEAGUE DIRECTOR OF MARKETING & CREATIVE: Jason Trautwein NATIONAL FOOTBALL LEAGUE DIRECTOR OF MARKETING PRODUCTION: Tony Isetta CO-CHAIRMEN: Jeff Goodby and Rich Silverstein CHIEF CREATIVE OFFICER: Margaret Johnson CREATIVE DIRECTORS: David Suarez & Danny Gonzalez ASSOCIATE CREATIVE DIRECTOR: Ryan McLaughlin ART DIRECTOR: Brett Beaty COPYWRITER: Ben Pfutzenreuter DIRECTOR OF BROADCAST PRODUCTION: Tod Puckett BROADCAST PRODUCER: Stephanie DeNatale DIRECTOR OF BRAND STRATEGY: Bonnie Wan BRAND STRATEGY DIRECTOR: Evan Hunerberg BROADCAST AFFAIRS DIRECTOR: Judy Ybarra BUSINESS AFFAIRS MANAGER: Anna Diokno MANAGING PARTNER: Brian McPherson ACCOUNT DIRECTOR: Theo Abel SENIOR ACCOUNT MANAGER: Bhumieka Patel ASSISTANT ACCOUNT MANAGER: Andrew Betoff PRODUCTION COMPANY: Biscuit Filmworks DIRECTOR: Aaron Stoller MANAGING DIRECTOR: Shawn Lacy EXECUTIVE PRODUCER: Holly Vega HEAD OF PRODUCTION: Mercedes Allen-Sarria PRODUCER: Mala Vasan DIRECTOR OF PHOTOGRAPHY: Tim Ives PRODUCTION DESIGNER: Jay Pooley EDITING COMPANY: NO6 LA EDITOR: Chan Hatcher ASSISTANT EDITOR: Randy Baublis ASSISTANT EDITOR: Lauren Brown PRODUCER: Michelle Dorsch MANAGING PARTNER: Carr Schilling COLOR: CO3 NY COLORIST: Tim Masick PRODUCER: Rochelle Brown PRODUCER: Avalonne Hall MIX: Lime Studios AUDIO MIXER: Joel Waters ASSISTANT MIXER: Stephen Fredericks PRODUCER: Kayla Phungglan EXECUTIVE PRODUCER: Susie Boyajan VFX/FINISHING: The Mill EXECUTIVE PRODUCER: Anastasia von Rahl PRODUCER: Marcus Speaker PRODUCTION COORDINATOR: Sardor Kaziyev EXECUTIVE CREATIVE DIRECTOR: Phil Crowe SHOOT SUPERVISOR: Phil Crowe 2D LEAD ARTIST: Bill Higgins 2D ARTISTS: Federico Saccone, Steve Gibbons, Jale Parsons GRAPHICS: eLevel Motion CREATIVE DIRECTOR, ELEVEL MOTION: Mike Landry MOTION ARTIST: Isaac Park MOTION ARTIST: Steph Sanchez MOTION ARTIST: Chris Seneker POST PRODUCER: Jennifer de Leon