FCB West brings back Smokey to remind people about fire.


By Egotist / / In honor of Smokey Bear’s 73rd birthday, FCB West, the Ad Council, the U.S. Forest Service and the National Association of State Foresters launched new campaign inspired by those Smokey Bear posters we all saw as kids. CLIENT Michele Hillman Ad Council – Head of Campaign Development Amy Gibson-Grant Ad Council – VP Campaign Development Allyse Depenbrock Ad Council – Campaign Director Conor Toomey Ad Council – Assistant Campaign Manager Gwen Beavans USFS – National Wildfire Prevention Program Manager Barb Geringer-Franier USFS – Fire Prevention, Mitigation & Education Program Manager AGENCY / FCB West Karin Onsager-Birch Chief Creative Officer Mike Long SVP, Group Creative Director Drew Meiser Art Director Frank Fusco Copywriter Paul Foulkes Creative Director Matt Ashworth Creative Director Arlene Bae SVP, Group Management Director Nissa Gutierrez Account Supervisor Casey Leong Assistant Account Executive Elizabeth Morse Head of Production Bill Spangler Senior Producer Agnes Bussey Art Buyer Ryan Hausberger Senior Planner Mary Marhula Director of Business Affairs Lauriann LeMoreaux Production Assistant PRODUCTION Hungry Man Production Company Dave Laden Director Cut & Run Editing House Lucas Eskin Editor Ayumi Ashley Colorist, Mission Film & Design Joaby Deal Sound Engineer, One Union