By Egotist / / Two new nicely-done spots are out from Duncan Channon for John Muir Health. They eschew the sappy voice overs and gauzy visuals of stereotypical healthcare advertising for something more bold, and upbeat. “Cancer is probably one of the most terrifying diagnosis anyone could ever hear. So, our challenge was to create a :30 spot that speaks to the enormity of the situation while remaining hopeful,” said Anne Elisco-Lemme, executive creative director, Duncan Channon. “Taking a page out of how sports brands create epic, emotional and highly visual marketing, we tell the story of how your entire medical team at John Muir Health – your squad – is with you, no matter what life throws your way.” Agency: Duncan Channon Creative: Anne Elisco-Lemme, executive creative director Marty Bonacorso, associate creative director, writer Melissa Ploysophon, associate creative director, art director Keenan Hemje, senior broadcast producer Account: Jamie Katz, group account director Rachel Smutney, account supervisor Meghan Mast, account supervisor John Muir Health: David Hook, executive director, marketing communications Abby Frank, director, marketing Production Company : Doomsday Director : Tristan Holmes Executive Producer : Danielle Hinde Executive Producer : Jason Cole Producer : Alicia Martinez Editorial Company: NO6 Editor: Isaac Chen Producer: Michelle Dorsch Managing Partner: Carr Schilling Flame Artist: Verdi Sevenhuysen Color: BeachHouse Colorist: Mike Pethel Music: SCORE A SCORE Composer: Max Farrar Music by : HITLIST Composer: Mad Revival Music Supervision: Songs for Film & T.V. Mix: MSquared Productions Engineer: Mark Pitchford
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This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
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Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
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The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
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