By Egotist / / Bay Area nonprofits now have a resource to help them. “Firewood Spark” is a new program launched by Firewood Marketing in SF to help needy non-profits with their marketing. As long as you have under a $50,000 monthly spend, Firewood is volunteering their skills for things like accessing and setting up a Google Ad Grants account for nonprofits, as well as consultation on Google AdWords search marketing strategy, keyword research, campaign building, and ongoing campaign optimization. “Digital marketing, and search marketing in particular, is a powerful way to connect with constituents, such as volunteers, donor prospects and advocates,” said Kris Belau, Director of Digital Marketing Strategy at Firewood. “We’re excited to offer our services to organizations dedicated to improving our local communities. It’s one way we can pay it forward and provide our employees with a new way to support causes they are passionate about.” Nonprofit organizations can learn more about the program and apply to participate through the Firewood web site. Organizations must be actively serving or based out of the greater San Francisco Bay Area in order to qualify.
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