By Egotist / / Mitsubishi Motors North America (MMNA) today announced it has selected Butler, Shine, Stern & Partners (BSSP) as its advertising agency of record – a huge win for the agency and Bay Area advertising as a whole. “BSSP is a proven market disrupter and fits with Mitsubishi’s plans to challenge the industry status quo. They have strategic expertise in the industry that we feel will help us build on the momentum we’ve established the past couple of years,” said Francine Harsini, Senior Director, Marketing, MMNA. “Throughout the review process, BSSP demonstrated great knowledge, creative vision and a deep passion for our brand. We will look to BSSP to develop creative work that will resonate with our consumers and help us stand apart in the marketplace.” “At every step of the pitch process we felt like we clicked—great collaboration, and the chemistry was quite good. Mitsubishi makes a great product with tremendous potential. Our team is thrilled to put our deep experience in automotive to work for them,” said John Butler, partner and chief creative officer, BSSP. Big congrats to all the folks at BSSP. Nice work.
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