Clorox Clean Matters


By Egotist / / New spots out from FCB for Clorox and they’re really great. 180 degrees from the product/feature-focused work of cleaning products in the past. Well done. Agency: FCB San Francisco Client: Clorox Campaign: “Clean Matters” Chief Creative Officer: Karin Onsager-Birch Creative Director: Rodrigo Linhares Senior Art Director: Juliana Ardilla Chief Strategy Officer: Simon White Planning Director: Ryan Riley EVP, Management Director: Cary Pierce SVP, Management Director: Sue Redington SVP, Management Director: Gwen Hammes VP, Account Director: Sara Wallace Senior Account Executive: Courtney Whiting Account Executive: Raisa Callazo VP, Director of Integrated Production: Elizabeth Morse Broadcast Producer: Elizabeth O’Toole Director of Business Affairs: Mary Marhula Production Company: Park Pictures Executive Producers: Jackie Kelman Bisbee, Scott Howard Director: The Mercadantes Executive Producer: Scott Howard Line Producer: Colin Moran Daniel Mercadante, DP Post production: Cartel Producer: Greer Bratschie / Ali Reed Editor: Leo Scott Assist Editors: Matt Berardi Lead Flame artist: Jamie Beckwith / Wes Waldron Color: Stefan Sonnenfeld, Company3 Audio: Kim B. Christensen, Noises Digital (sound design and mix)