Greg Stern named Chairman of the Board of he 4As.


By Egotist / / Congrats to Greg Stern, founding partner of BSSP, who has been named chairman of the board for the 4A’s, the leading trade association representing the advertising agency business. Greg previously served as a director and vice chair on the 4A’s board. At BSSP, Stern leads the strategic direction of the independent agency and in its 23 years, BSSP has grown from a three-person startup to a full-service, integrated agency with 120 people. 4A’s president and CEO Marla Kaplowitz said, “We are excited to have Greg take on this esteemed role, and we look forward to having him help us lead the 4A’s successfully into the future. Greg has extensive experience in the field and has been an inspirational leader who has disrupted the status quo in our industry.” “I am honored to succeed [outgoing Chairman] Bill Koenigsberg and am grateful to him for his years of steady leadership of the 4A’s board,” Greg said. “I am eager to bring a fresh perspective to the board and am deeply committed to working with the board of directors to provide insight and strategic initiatives, and to continue to enhance the organization’s value for its member agencies and all 4A’s stakeholders.”