Vionic launches flip-flop line via the “Sole Shack”


By Egotist / / Vionic Group, a San Rafael-based business., has launched its first line of flip flops via a southern California beach tour. Branding was developed by Brand Zoo, San Francisco. A traveling pop-up store, called the “Sole Shack,” is introducing the line in a tour of southern California beaches, including volleyball tournaments, surf festivals, and county fairs. The store, which collapses into a trailer, is a modified version of the classic, beach, VW bus. It is towed by a beach buggy, and on the road, between stops. Construction: DubBox USA, Tigard, Ore. Tour management: BDS Marketing, Irvine, Calif. Support advertising: Social, via Vionic, using Brand Zoo-created assets. ECD: Courtney Reeser CD/Designer: Bill Chiaravalle CW: Donata Maggipinto