GSP and Will Ferrell make it funny to put down your phone.


By Egotist / / When Goodby Silverstein & Partners and Will Ferrell get together, you know it’s going to be funny. Their “Device Free Dinner” campaign for Common Sense Media certainly made us laugh. “It’s no fun to show someone disciplining a kid, but disciplining a parent who happens to be played by a famous comedian? Major fun,” said Jeff Goodby, founder and chairman, GS&P. “We know that kids who have dinners at the table without devices get better grades, have healthier eating habits and are more socialized than kids who have devices at the table,” said Margaret Johnson, partner and CCO, GS&P. “So we enlisted some celebrity help to show the importance of having device-free dinners.”