Duncan Channon does Whatever it Takes to fight cancer.


By Egotist / / As part of a long-term partnership with Major League Baseball, Duncan Channon’s new campaign is Stand Up to Cancer’s first ever to challenge the common perception that the only path to victory over cancer involves a monolithic “Cure” that ends the disease. The new PSA, “Whatever It Takes,” highlights the reality that every innovation in cancer research — even those seemingly unspectacular — can save lives.