By Egotist / / Creative Rafael Rizuto joins strategist Virginia Wang and industry veteran Jordan Warren to launch TBD, a new creative shop that will combine business and innovation strategy, creative communications and experience design. Warren founded and help build both ARGONAUT and Eleven here in SF. Rizuto joins from 180LA where he was executive creative director. And Wang has led strategic initiatives during extended stretches at IDEO, MTV, Electronic Arts, Goodby, Silverstein & Partners and DDB New York. “More than our name and philosophy, TBD is an act of defiance,” says Rizuto, chief creative officer. “It’s about not following predetermined ways of doing things. It’s about putting ideas before execution and building a diverse creative team that allows you to unlock unexpected solutions that deliver authentically on our clients’ values. We develop programs for our clients that not only fundamentally improve their businesses but also do good for the world and influence culture.” “In times of constant change and disruption, only uncertainty is certain,” says Warren, chief executive officer. “Let’s face it, we’ve seen our industry struggle to keep up with change. Creative agencies have tried to embrace digital, digital agencies have tried to become storytellers, and now consultancies are trying to become agencies. The only way to be relevant today and tomorrow is through adaptability. We will always be a work in progress.” “TBD is for brave, forward-looking companies that want to disrupt markets or themselves to stay ahead of change,” continues Warren. “We are a new kind of partnership that goes beyond advertising to develop end-to-end insights and solutions. We join data with human intuition to tell us not just the what, but also the why. We move fast, ideate constantly, and prototype and test until we get it right. And we proactively lean into the future to help our clients get there faster.” Congrats on the new agency and good luck.
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