By Egotist / / When parents give birth to a child with Down syndrome, their friends, family and coworkers often say the wrong thing. While they may think being sympathetic is helpful, “sorry” is the last thing these new parents want to hear. At the center of the awareness campaign for Canadian Down Syndrome Society is a video, called “The ‘S’ Word.” The video features people with Down syndrome sharing alternate things to say to these new parents — using every inappropriate phrase they know except “sorry.” The point? The birth of every child should be celebrated. Agency: FCB Canada.
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