By Egotist / / Heineken owned tequila-flavoured beer, Desperados, has launched “SkyFest”, created by Amsterdam based Ideas Company, WE ARE Pi. Dubbed an “electronic light orchestra”, Desperados SkyFest is a fully fledged Spanish mountain-top music festival taking ‘wild experiments in music’ to the next level by using seven hot air balloons as DJ booth, dance floor and synchronised light show. To bring the idea to life, Desperados global creative agency WE ARE Pi brought on festival organisers, elrow to host the event, Resident Advisor for ticket sales, and a host of superstar DJs to entertain fans from across the globe. The resulting content was created with VMA award winning director Ryan Staake from Pomp and Clout productions. Each balloon was an instrument, each musician a pilot and together they performed a choreographed light show to the SkyFest Theme composed by Eats Everything. The also event featured well-known DJs, Jackmaster, Honey Dijon and local fan favourite, Paco Osuna.
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