NBA 2K Names BSSP Agency of Record


By Egotist / / Big congrats to BSSP, to whom NBA 2K has awarded its integrated marketing account following an agency review. BSSP will be tasked with developing the strategic vision and creative execution of marketing campaigns behind the next year’s NBA 2K19 release. “We chose BSSP for their ability to deliver concepts beyond advertising that drive consumer awareness and resonate with the NBA lifestyle,” explained Alfie Brody, VP of Marketing for NBA 2K. “The agency showed an innovative way of thinking about our brand that leverages our existing equities as well as expanding into opportunities that go beyond traditional marketing.” “NBA 2K is world-class gaming franchise, emerging as a brand with cultural connectivity,” noted Tom Coates, ECD at BSSP. “They value creativity and work that is interesting and memorable. We are excitied to be on their team.” New work for NBA 2K will launch in Spring 2018.