Kraft explains the myth that there’s one perfect way to family.

 

By Egotist / / Kraft launched its new brand campaign, “Family Greatly” with this tear jerker of a film from Little Moving Pictures and director David Terry Fine for Leo Burnett Chicago. Production leaned on All of Us Casting to find a compelling, open and honest group of real parents and children to help drive the message that even though no one is a perfect parent, we can still be great for our kids.