By Egotist / / Camp + King has created a pro bono campaign and brand identity kit for Forget Me Not Farm Children’s Services (FMNF), a program of the Sonoma Humane Society. FMNF teaches kids from neglected and abusive homes how to take care of living things. Animal activities help kids learn empathy, gentleness and caring, and gardening activities get them out in nature and teach them how to be good custodians of the land and nurture themselves through healthy food. The farm has served more than 8,000 children since it opened in 1992. The video is a case study that chronicles the story of Faith, a young girl whose tough life and demeanor has been circumvented through time spent and experiences caring for animals at FMNF. Camp + King employees visited FMNF in June as one of its semi-annual Day of Giving events and the work arose as a result of that field trip. Credits: Associate Creative Director – Chris Nash Senior Copywriter – Rick Morrison Senior Designer – Dani Saputo Editor – Prav Potu Production Coordinator – Sophie Fyfield Associate Strategy Director – Carlisle Hensley Brand Supervisor – Roxanne Cobbs
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