GS&P Labs introduces Gramar


By Egotist / / What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P LABS, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around you via augmented reality. “Having an in-house innovation department like GS&L LABS that experiments with technology is critical today,” said Margaret Johnson, Chief Creative Officers, GS&P. “We excited to unleash GRAMMAR out into the world, along with a host of new experiments in the future.”