By Egotist / / Harborside, one of the first and largest cannabis dispensaries in the country, is celebrating the end of prohibition with a massive outdoor takeover in the heart of Oakland, courtesy of EVB. The “Hands of Harborside” campaign uses a mix of actual Harborside customers to showcase their wide range of clients and to de-stigmatize users. “This is the new face of modern cannabis,” said Patten Wood, Harborside’s director of marketing. “As the industry matures and grows, our message needs to be broad, diverse and inclusive. Many different types of people are using cannabis for many different reasons and there is room for the everyone in this new world.” For those not familiar with the dispensary, Harborside was just voted best dispensary in California by the SF Chronicle and they will be opening at 6AM on New Year’s Day to make the first legal sale in California. The outdoor campaign will be complemented by a geofenced mobile initiative, and will run through January 21, 2018, during the historic period that legal cannabis sales begin in California.
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Zero emotional engagement with any of these spots. [Read More]