The Top 10 Most Questionable Company and Product Names of 2017


By Egotist / / A Hundred Monkeys, a Bay Area-based naming and branding company, has put out the 2017 Burning Ears – a top 10 list of questionable names collected via social media using #dontcallitthat. The creative team at A Hundred Monkeys, including founder Danny Altman (Altman & Manley), narrowed a list of hundreds of submissions down to 30 finalists using a blind ballot. The team invited local creative industry professionals from the San Francisco Bay Area to vote on which names were the most “curious and questionable.” The 2017 Burning Ears event was held at Standard Deviant Brewing in the Mission. Standard Deviant was named by A Hundred Monkeys in 2016 The 2017 Burning Ears Top 10: 10. “Purely Elizabeth” – Crunchy granola 9. “No Regretz Property Management” – Property management 8. “Diksap” – Organic fruit juice 7. “Lady’s Choice Tuna Spread” – Tuna spread with spices 6. “Diaper Poultry” – Poultry farm 5. “Dixperfect” – Women’s bathing suits 4. “Josh” – White wine 3. “Pregnitude” – Reproductive support packets 2. “Ambulnz” – Medical ambulance service 1. “Salesgasm” – Sales training app Read the full article about the event and the top 10 Burning Ears here.