A 9-mile-long website?


By Egotist / / Children in the West African country of Sierra Leone walk up to nine miles to get to school – on dirt paths lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and down roads dominated by sexual predators. Then, after their last class, they have to walk home. To help raise awareness for the nonprofit Shine On Sierra Leone – an organization dedicated to building new schools that bring education closer to the children’s homes – David&Goliath created a powerful campaign that includes 9milescroll.com. The 9-mile online journey helps contextualize the walk, which can take kids 3-5 hours on foot (and users 3-5 hours to scroll through). “We have so much to be thankful for in the US, from work opportunities to technology to clean water and especially access to education. These are liberties we often take for granted,” said David Angelo, Founder & Chairman of D&G. “When I think about the kids in Sierra Leone who, under some of the worst conditions, walk 9 miles each way for an education, I am both inspired and humbled. They show true bravery and self-determination every day. We wanted to shine a spotlight on the plight of these amazing kids by creating a virtual experience of their commute to help raise awareness – and eventually funds – to build a school that’s in their backyard.” CREDITS Agency: David&Goliath, LA Founder & Chairman: David Angelo Chief Creative Officer: Bobby Pearce Creative Director/Copywriter: Greg Buri Creative Director/Art Director: Raul Garcia Senior Designer: Katherine Ahn Associate Creative Directors: Bernice Chao, Chris Mead Group Account Director: Stacia Parseghian Associate Head of Strategy: Kristen Knape Account Supervisor: Lauren Gluck Senior Project Manager: Nita Smith Digital Analytics Manager: Shaun Jacobs Senior Social Media Strategist: Natalie Gomez Junior Social Media Strategist: Noelle Suarez Director of Digital Production: Peter Bassett Senior Digital Producer: Noah Luger Senior Developer: Ben Smith User Experience Design: John Randall Developer: Mariano Echegoyen Sr Digital Designer: Tim Hagan Digital Designer: Meagan Steincamp Mix Facility: Lime Studios Audio Engineer: Peter Lapinski Executive Producer: Susie Boyajan Editorial House: Spinach LA Editor: Juan Pablo Digenio Managing Director: Adam Bright Executive Producer: Jonathan Carpio