BSSP brings us Grandma “Nonna” for Michael Angelo’s

 

By Egotist / / In a nod to its authentic Italian roots and heritage, premium Italian frozen food brand Michael Angelo’s is launching its first advertising campaign from new agency Butler, Shine, Stern & Partners. The debut advertising for the brand pays tribute to the company’s founding muse, Grandma “Nonna” Foti. “With Nonna representing our brand values, this advertising captures the essence of what every consumer can expect from Michael Angelo’s – wholesome, simple ingredients cooked like Nonna Foti did for genuine homemade Italian taste,” said Priscilla Tuan, SVP of Marketing, Sovos Brands. “This initiative is the first of more to come as Sovos builds a growing portfolio of one-of-a-kind brands.”