By Egotist / / Really interesting new spot from San Francisco-based TBD and Nokia for their first integrated brand campaign that showcases the Nokia Body+ smart scale. It’s certainly a different way to get people thinking about something most don’t even want to step on. “This is not just an ad, it’s an experiment,” says Rafael Rizuto, TBD chief creative officer. “We are challenging the traditional concept of a scale by showing that weight is given too much weight. This is why we selected a diverse cast who all weigh exactly the same, yet physically and internally they are each so different. The Nokia Body+ is the catalyst unveiling all the things that make you you.” Nicely done.
The Voice of Reason / Cutwater wins Axos Bank and breaks first work.
What a waste of 60 sec. This spot says nothing about what Axos Bank is, what they offer and how they are different from all the other banks. But[Read More]
JimJam / Levi’s “Use Your Vote”
Really? The people who need to register are young people... so how the hell is using a song thats over 30 years old supposed to do that? NO disr[Read More]
John gonegian / TheorySF and Visit Mendocino County Want You to “Find Your Happy”
Killer work!!![Read More]
The Voice of Reason / Mekanism and Peloton are On To The Next
What a unique concept for this high-end stationary bike that you can ride in your home...People riding a high-end stationary bike in their homes[Read More]
Ralph / Why You Won’t See This Stunt Double for Tom Cruise on the Big Screen
loved it when the MTV movie awards did this ten years ago.[Read More]