By Egotist / / Really interesting new spot from San Francisco-based TBD and Nokia for their first integrated brand campaign that showcases the Nokia Body+ smart scale. It’s certainly a different way to get people thinking about something most don’t even want to step on. “This is not just an ad, it’s an experiment,” says Rafael Rizuto, TBD chief creative officer. “We are challenging the traditional concept of a scale by showing that weight is given too much weight. This is why we selected a diverse cast who all weigh exactly the same, yet physically and internally they are each so different. The Nokia Body+ is the catalyst unveiling all the things that make you you.” Nicely done.
Nash / This ad was made on LSD.
Kesey wasn’t the Dead’s sound engineer - you’re thinking of Bear.[Read More]
Neil McElwee / Longtime SF ad vet Jerry Gibbons passes away
Dammit Jerry, you left before your birthday party! I was so very fortunate to have worked with Jerry at DDB and I never met a better guy, no mat[Read More]
Bonnie Metzger / Longtime SF ad vet Jerry Gibbons passes away
A friend from Dailey days nearly 50 years. A kinder man never lived. RIP Jerry. My heart to Val and the family.[Read More]
Bob Linden / Longtime SF ad vet Jerry Gibbons passes away
I had the honor of working with Jerry at 4As. He was one of a kind.[Read More]
Dr. Amy Fortney Parks / What I Learned This Year: 2018, By Jamie Shaw, Creative Director, Cogs & Marvel
Hey Jamie - Fellow SAS grad - How might you suggest service based businesses (I am a psychologist) approach marketing with this approach in mind[Read More]