By Egotist / / Pereira & O’Dell has named Co-Executive Creative Director Rob Lambrechts to the role of Chief Creative Officer at Pereira & O’Dell. As CCO, Lambrechts will oversee the creative direction of Pereira & O’Dell’s San Francisco and New York offices as well as its satellite office in Cincinnati. PJ Pereira will move on to Founder and Creative Chairman. “After fourteen years together, no one understands more how I think than Rob. It’s time we give him the space to bring the original principles of this agency to a new level,” said Pereira. Prior to joining Pereira & O’Dell, Lambrechts was a lead writer at AKQA. Congrats on the new position.
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Zero emotional engagement with any of these spots. [Read More]