Watch the Only Person Allowed to Watch Skittle’s Super Bowl Spot Live During the Game


By Egotist / / This year, DDB said its goal was to generate a buzz for Skittles not with an ad itself, but the lack thereof. So, they’re only showing their 60-second spot to one person not directly involved with its production: Marcos Menendez, a teenager from Canoga Park, California — who was specially selected for the honor based on his real-life devotion to the candy. You can watch Marcos watch the ad live on Super Bowl Sunday at Solid plan to save on the actual media buying costs. Wonder if they’ll get the same bang off the PR?