Watch the Only Person Allowed to Watch Skittle’s Super Bowl Spot Live During the Game

 

By Egotist / / This year, DDB said its goal was to generate a buzz for Skittles not with an ad itself, but the lack thereof. So, they’re only showing their 60-second spot to one person not directly involved with its production: Marcos Menendez, a teenager from Canoga Park, California — who was specially selected for the honor based on his real-life devotion to the candy. You can watch Marcos watch the ad live on Super Bowl Sunday at facebook.com/skittles. Solid plan to save on the actual media buying costs. Wonder if they’ll get the same bang off the PR?