By Egotist / / This year, DDB said its goal was to generate a buzz for Skittles not with an ad itself, but the lack thereof. So, they’re only showing their 60-second spot to one person not directly involved with its production: Marcos Menendez, a teenager from Canoga Park, California — who was specially selected for the honor based on his real-life devotion to the candy. You can watch Marcos watch the ad live on Super Bowl Sunday at facebook.com/skittles. Solid plan to save on the actual media buying costs. Wonder if they’ll get the same bang off the PR?
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The Voice of Reason / Date a disaster? At least you’re wearing cotton.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Anonymous / Butler, Shine, Stern & Partners’ newest for Blue Shield of CA is out.
Zero emotional engagement with any of these spots. [Read More]