By Egotist / / Here’s the latest work from Brawny & Cutwater. The work showcases Gini Fellows, a 71-year-old septuagenarian competitor that took on the Ironman Kona. Last May, the brand celebrated Gini and her story was so inspirational that Brawny decided to make her the first sponsored athlete who raced in their signature plaid. To properly celebrate her story, Brawny partnered with Cutwater to create a documentary showcasing her strength as she biked, swam and ran her way to the finish line. Agency: Cutwater Chief Creative Officer – Chuck McBride Executive Creative Director – Ronny Northrop Associate Creative Director – Aaron Sanchez Associate Creative Director – Toby Petersen Executive Producer – Michael Huntley Director / Producer – Robbie Wiedie Editor – Mitchell Hunter Group Account Director – Coleen Karkazis Account Director – Greer Gonerka Account Executive – Kaitlin Ramsey Client: Brawny Brand Building Leader – Nicole Cook Associate Brand Building Manager – Samantha Alexander Social Media Manager – Melissa Kinard
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The Voice of Reason / Date a disaster? At least you’re wearing cotton.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Anonymous / Butler, Shine, Stern & Partners’ newest for Blue Shield of CA is out.
Zero emotional engagement with any of these spots. [Read More]