Cutwater and Brawny celebrate a 71-year-old who could smoke you in the Ironman.


By Egotist / / Here’s the latest work from Brawny & Cutwater. The work showcases Gini Fellows, a 71-year-old septuagenarian competitor that took on the Ironman Kona. Last May, the brand celebrated Gini and her story was so inspirational that Brawny decided to make her the first sponsored athlete who raced in their signature plaid. To properly celebrate her story, Brawny partnered with Cutwater to create a documentary showcasing her strength as she biked, swam and ran her way to the finish line. Agency: Cutwater Chief Creative Officer – Chuck McBride Executive Creative Director – Ronny Northrop Associate Creative Director – Aaron Sanchez Associate Creative Director – Toby Petersen Executive Producer – Michael Huntley Director / Producer – Robbie Wiedie Editor – Mitchell Hunter Group Account Director – Coleen Karkazis Account Director – Greer Gonerka Account Executive – Kaitlin Ramsey Client: Brawny Brand Building Leader – Nicole Cook Associate Brand Building Manager – Samantha Alexander Social Media Manager – Melissa Kinard

  1. Anonymous January 24, 2018

    Most awesome creative work I have ever seen, incredible camera work and story telling! Bravo director!

  2. Anonymous January 25, 2018

    A 5 minute video about an unknown person running a race? who is going to watch this outside of people that work at Brawny and Cutwater? She is admirable but this is Internet clutter and an example of wishful marketing thinking. There is no emotional connection for anyone outside of that crowd. Oh and it's for paper towels.

  3. Anonymous January 28, 2018

    Terrible production value. Looks like a bad industrial video.

  4. Anonymous January 30, 2018

    Very difficult to emotionally attach to someone you never see speak.