By Egotist / / Check out the new, fully integrated campaign for Stanford Children’s Health by Hub Strategy & Communication. It focuses on the opening of the new Lucile Packard Children’s Hospital Stanford – one of the world’s most technologically advanced, environmentally sustainable and family-friendly children’s hospitals. The campaign addresses the question “How do you build the best children’s hospital in the world?” You’ll see it everywhere – locally and nationally, and the campaign consists of TV, podcasts, out-of-home, transit takeovers, print and digital, as well as sponsored content partnerships with the New York Times and The Atlantic Magazine. Check out the TV executions below:
The Voice of Reason / barrettSF Compares Adirondack Chairs to Popsicles for Cost Plus
This concept has been done to death. SFMOMA just did a campaign with this concept a few months ago. Target's done this before too. The tag line [Read More]
Megan / FCA PPI – Can’t Recall the 90s
Can I ask who the actors are from the can’t recall the 90’s advert![Read More]
The Voice of Reason / Date a disaster? At least you’re wearing cotton.
The real disaster of this spot is the dress they decided to feature. Little House on the Prairie called and they want their dress back.[Read More]
Anonymous / Jeep goes anti-manifesto and just kills it.
The visuals are amazing but the script reeked of self congratulatory mindsets and was way too industry focussed. The spot[Read More]
Anonymous / Butler, Shine, Stern & Partners’ newest for Blue Shield of CA is out.
Zero emotional engagement with any of these spots. [Read More]